We strive to be The Company You Keep by providing design, product and service with integrity.

Danica is a market leader in houseware, giftware, and home furnishing design. With five distinct brands under the Danica umbrella, we offer an engaging and dynamic range of products. Family-owned with a global reach, we’ve evolved from our roots as a source of classic kitchen textiles in North America in the 1960s.

Danica’s dedication to providing designs, products, and service with integrity continues to be evident in everything we do. From our bustling headquarters in Vancouver, Canada to our manufacturing partners overseas, and our retail customers everywhere, we are passionate about our community and committed to reducing our environmental footprint while making a positive impact.
Our in-house team of designers and product developers draw from their extensive and diverse backgrounds to create the unique collections in each of our brands. The vitality and charm of our designs are brought to life in our photography, often featuring our Danica family (and their pets!) as models. Expertise in trend research, illustration and product development can be seen in everything we create, resulting in outstanding brands destined for shops and homes where design and quality inspire the art of living well.

Inspired by the art of living well

Inspired by the art of living well

Danica creates modern home and living decor products that deliver color, pattern, and thoughtful design. Brimming with vitality, each collection is composed with quality, function and joy top of mind.

Danica

Brand Guidelines

  • Logo

    Logo

    The Danica logo and tagline comes in a few brand color variations. The logo can also be used on its own.

    Minimum application size:
    Logo – 0.5" wide
    Logo & Tagline – 1" wide

  • Brand Colors

    Brand Colors

    Forest Green: Hex #3F6F60
    Sunshine Yellow:
    Hex #FFD857
    Grass Green: Hex #28AD73

  • Accent Colors

    Accent Colors

    Blue: Hex #659ABI
    Teal:
    Hex #78C9CD
    Orange: Hex #006e74

  • Fonts

    Fonts

    Darwin: Display font
    Kerning: Optical · Uppercase tracking: 50-75

    Cabrito: Display & Body font
    Use Normal weights · Set in all lower case for display type

    Motherline: Accent Script
    Set in all lower case. · Use ligatures sparingly

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Additional Brand Resources

Danica Resources

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  • 60th Anniversary Graphic

    60th Anniversary Graphic

    To celebrate Danica's 60th anniversary, a special graphic has been developed to pair with the Danica logo. It can be used in two ways: stacked or nested. Please download and use the artwork as prepared.

  • Patterns

    Patterns

    These three brand patterns can be used in the brand soft black
    or at 20-30% opacity or in C0 M0 Y0 K20-30.
    Preferred scales: 100% or 200%.

  • Stand Alone Tagline

    Stand Alone Tagline

    The tagline can be used as a separate graphic, available in a few variations.

    Minimum application size: 0.75" wide

  • Address Graphics

    Address Graphics

    A few variations of address graphics are available to use in your own documents.

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Additional Brand Resources

Danica Resources

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Danica · the company your keep ·
Danica

Strategic Plan

VISION: Where Are We Going?
To be a leading partner with both current and new specialty retailers across North America in their pursuit of strengthening the communities they serve.

PURPOSE: Why Do We Exist?
Fostering lasting relationships with our customers and our people is at the heart of our community purpose. We strive to be The Company You Keep by providing product, service, and employment with integrity.

MISSION: What Do We Do?
To bring everyday joy to your kitchen and dining table through curated colors, patterns, and seasonal design.

The Internal Road Map
To ensure long term success through accountability and financial sustainability.
We prioritize strong customer relationships, operational excellence, and products with thoughtful design. Joy to our people during this journey is paramount.

Our Values
  • Integrity

    We believe fostering a culture of integrity, fairness, accountability, and respect is the foundation for conducting ourselves ethically in everyday business.

  • Creativity

    We challenge our team to bring imagination and take innovative approaches for unique solutions.

  • Inclusiveness

    We believe we are at our best when we foster inclusion, listen, learn, and grow as a team.

  • Sustainability

    We strive to be responsible corporate citizens and operate in a way that has a positive impact on the environment and the communities we serve.

  • Continuous Improvement

    We challenge ourselves to grow and change as a business by being open to new ways of thinking, listening, and fostering curiosity.

Our Places & Spaces

Creating a space that is welcoming and conducive to community and collaboration is important to Danica.

We focus on sustainable and ethical practices in developing our products and believe that the environment in which we surround ourselves should as well.

Our Places & Spaces

Creating a space that is welcoming and conducive to community and collaboration is important to Danica.

We focus on sustainable and ethical practices in developing our products and believe that the environment in which we surround ourselves should as well.

  • Colors

    Colors

    Danica’s environment should consist of a neutral palette, with clean whites and Danica’s soft black as a base.

  • Materials

    Materials

    The neutral base can be upported by natural textures such as concrete, wood, textiles and greenery.

  • Happy Plants

    Happy Plants

    Plants are known to reduce stress, increase productivity, clean the air, reduce sickness & absenteeism, and create a desirable work space that enhances creativity. 

  • Shop Local

    Shop Local

    Using locally sourced and natural materials is important to maintaining the Danica brand.

Danica Brands

Looking for brand resources and guidelines for our Danica brands? Click through below to download logos or review brand guides.

Download all Danica Brands logos